TEDx (GlobaL)thought leadershipoct 2023Thought Leadership - TEDx Talk
[ OVERVIEW ]Giselle Carr, inspires us to embrace the immensity of climate change so that we can work to find innovative ways to address it. In her talk at TEDxPortofSpain Women 2023 she showed how complex problems have been solved by human ingenuity, creativity, and innovation. She encourages us to let the scale of the climate change problem dissolve our mediocrity. Will you take the challenge? Giselle is a Design Strategist who has worked primarily in design, marketing and brand strategy, creating environmental, social and economic value for a variety of brands.
Case Study Details - TEDxPortofSpain
Goal
Inspire and inform about climate change
Over 156,000 views (top 5%)
Results
[ HIGHLIGHTS ]Falling in love with the immensity of climate change.
Strategic Narrative
TreeSisters exists to shift humanity from consumer to restorer species. As Head of Marketing, I led the development and delivery of the “Grow Your Own Forest” campaign - a global invitation for individuals and businesses to embed restoration into daily life.
Storytelling
Our message reframed climate action from daunting to empowering, positioning it as something everyone could participate in through monthly giving. By blending behavioral, and ecological narratives, we connected personal action to planetary impact.
Impact and Success
Through strategic storytelling, campaign leadership, and multi-sector partnerships, our team at TreeSisters mobilized a global movement that funded 7 million tropical trees across critical ecosystems in just two years - delivering lasting benefits for climate, biodiversity, and communities.
Tropical Regions
During the time that I led the Marketing Team at TreeSisters, we worked with reforestation partners across the tropical belt in Brazil, India, Kenya, Cameroon, Nepal, Madagascar, and launched projects in Amazonia (first Indigenous-led project), West Papua, Mozambique.
An Idea Worth Spreading
After more than 156,000 views, this talk continues to bring CDR to new audiences.
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Understanding the data in the talk: planetary boundaries and Earth’s interdependent conditions
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The approach is the balance of inner and outer, spiritual and practical, behavioural and ecological pathways towards that shift. This comes to life through the charity’s focus specifically on tropical reforestation and women’s empowerment, and is a process of discovering how to engage, nourish, inspire and activate women into their unique gifts and generosity on behalf of themselves, each other and the forests.
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This was the core messaging around our Grow Your Own Forest campaign in 2019 - a call to restore, to learn, to share about your own forest. It meant not only funding at every level, but also getting to know the species, communities and ecosystems that benefit from your donation - truly growing and knowing your very own forest.
When we understand these forests and ecosystems that we fund, they change us too - we learn to love, to restore, to replenish. We learn how destructive our relationship to nature has been in the past, and how possible it is to heal that relationship when it comes from a place of respect and care.
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The problem is immense, which means that our response must be too.
Why this matters now.
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Dissolving mediocrity.
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