[ About ]
Every meaningful piece of work begins with a question—often before there’s a clear answer. I’ve learned that lasting impact doesn’t come from sounding polished or perfect, but from working with honesty, curiosity, and conviction. In a world overflowing with noise, clarity becomes a form of leadership. This space is where I share the thinking, experience, and perspective behind my work—how I approach climate, creativity, and strategy, and why the way we tell our stories shapes what becomes possible.
[ HISTORY ]
I am a sustainability-focused design, marketing and brand leader with extensive global experience tackling systemic climate issues.
My work sits at the intersection of strategy, storytelling, and impact: helping organisations clarify their value, align their teams, and communicate with credibility in moments that truly matter.
Change the world from within.
I’m a big-picture thinker with a deep respect for detail—the small decisions that shape long-term outcomes. I do my best work at the intersection of business, creativity, and sustainability, particularly when the challenge is complex, systemic, and consequential. Often, that means embedding myself within organisations and working alongside multidisciplinary teams to create financial, social, and environmental value through design—changing the world from the inside out.
My career spans nearly two decades across design, marketing, leadership, and strategy. I began in New York’s tech startup ecosystem, becoming a Creative Director at a young age before evolving into broader roles in design management, brand strategy, and organisational leadership. That foundation taught me how ideas move from concept to product, from vision to execution—and what it takes to build trust in fast-moving environments.
After relocating to the Caribbean, I worked with some of the region’s most respected agencies and brands, training in global frameworks through Ogilvy while shaping work rooted in local culture and context. Over time, my focus deepened toward sustainability and climate—first through large-scale reforestation and community-led environmental initiatives, and later through climate innovation and carbon removal.
I’ve led global marketing and brand strategy for a reforestation organisation that helped fund over seven million trees in two years, and more recently for a climate-tech startup working to remove gigatons of CO₂ from the atmosphere through regenerative agriculture. Across both, my role has been to bridge worlds: science and story, operations and perception, urgency and trust.
Today, I work remotely with ambitious, mission-driven teams across geographies and time zones. Alongside my creative and strategic practice, I’m deepening my expertise in climate risk, valuation, and transition strategy—strengthening my ability to connect sustainability outcomes with financial logic, governance, and long-term resilience. This allows me to support organisations not only in telling their story, but in understanding how that story functions within broader economic and climate systems.
I lead with care, clarity, and conviction. I believe the next era of climate action demands agile, inclusive leadership—and communications that are as rigorous as they are human. My work is guided by a simple intention: to help organisations move the needle where it truly counts, in service of a livable future.
Capabilities
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I support organisations in communicating progress without overstatement. I design narrative systems grounded in verified action and measurable outcomes - helping teams maintain credibility while navigating reputational risk.
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I work with leadership, product, and delivery teams to bridge the gap between strategy and day-to-day execution. By aligning narratives, workflows, and decision-making frameworks, I help organisations ensure climate strategies are articulated.
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I conduct stakeholder research to uncover unique insights about brands, and can build out and lead creative teams to execute creative work from concept to production. I also coordinate multi-disciplinary and cross-functional teams to drive adoption of creative work.
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