Growing A Reforestation Revolution
In 2019, TreeSisters embarked on the journey of starting three new planting projects. Already planting across the tropical belt around the world, specifically in India, Nepal, Madagascar, Kenya, Cameroon and Brazil, the new planting projects launched would be in West Papua, Mozambique, and Amazonia. To communicate this to our audience meant designing and developing a strategy around education and engagement with the various projects, particularly with key pieces of information, such as planting goals, stories of the people directly benefiting from the projects, and the larger charity strategic goals being achieved.
Amazonia Planting Project
A sample of the visual communications touchpoints I designed for the Amazonia Planting Project Announcement, TreeSisters’ first Indigenous-led planting project. All photography ©Aquaverde, TreeSisters planting partner.
In announcing the Amazonia Planting Project, we were very excited to share about the first indigenous-led planting project to be supported in the TreeSisters planting portfolio - a ‘forest garden’ in the Amazonian Basin developed by the Ashaninka tribe and working with planting partner organisation Aquaverde. The Ashaninka have a long history of resistance. Originally from Peru, they pre-date the Inca empire, which sought to conquer the Amazon forests and their inhabitants. They fought against the Spanish conquistadors and the incursions into their land from non-indigenous who came for the rubber boom.
The goal is to plant 50,000 native fruit producing trees of ten species from 2020 to 2022. There is a possibility that more trees could be planted after 2022 if the Ashaninka succeed in acquiring more land. This would be needed to keep up with their plan to plant 10 million agroforestry trees over the next 10 years.
Mozambique Planting Project
A sample of the visual communications touchpoints I designed announcing the Mozambique reforestation project with Eden Reforestation Projects, TreeSisters Planting Partner. All photography ©Eden Reforestation Projects.
Eden Reforestation Projects, TreeSisters planting partner organisation, recently set up a new mangrove planting project in Mozambique. The program began in October 2018 with the Katembe and Madjuva planting sites near Maputo, and to date Eden has planted over 550 thousand mangroves on these two sites.
We were very pleased to announce a new tree partnership in Mozambique with Eden Reforestation Projects, starting the first years with the restoration of a new site which has been severely deforested, as ‘Bela Vista’ village. 25 people (at least 60% women) will be employed to plant 750,000 trees per year, including at least 10% agroforestry trees as alternatives to mangrove timber extraction. Mozambique’s naturally occurring mangroves were decimated by deforestation for charcoal and salt production. Moreover, during the civil war from 1977 to 1992, mangroves near Maputo were burnt to prevent rebels from hiding and hindered the Government’s ability to spend on mangrove protection. Today, the mangroves of Maputo are under higher pressure from uncontrolled coastal migrations, conversion into agriculture lands.
West Papua Planting Project
A sample of the visual communications touchpoints I designed announcing the West Papua reforestation project with Eden Reforestation Projects, TreeSisters Planting Partner. All images stock photography, as this project was completely new and wasn’t documented yet.
The West Papua Planting Project was also undertaken with Eden Reforestation Projects, to help the village of Ansas replace mangroves lost in its vicinity. The project addresses mangrove restoration and poverty; over time, healthy mangrove forests will provide an abundance of life and fisheries resources. The Ansas community will in time be able to build a different relationship with their mangroves, improve their livelihoods, and plan a better future. A minimum of 500,000 mangrove trees will be planted the first year. The project will also be planting at least 10% agroforestry trees (5) beginning in the second year, to take the pressure off the mangroves.