Boomtown and TreeSisters: Music Growing Forests
One of the biggest festivals in the world is growing a legacy forest. In the Summer of 2019, Boomtown Fair harnessed the power of joy and music to give back to the world - the gift of a legacy forest with one tree for everyone who attended the festival. Over the course of five days, they raised enough money to fund 77,725 trees across 8 ecosystems.
Photos of Boomtown fair 2019, including TreeSisters Founder, Clare Dubois, on the main stage, the “Lion’s Den”, seeding the message of planetary restoration into the hearts of over 30,000 festival goers. Top right photo of a fully grown tropical rainforest tree. The festival now plans to fund one million trees.
But beyond that, Boomtown invited TreeSisters Founder, Clare Dubois, to speak at their opening ceremony, and showed our latest video (see below) showcasing where their donations would fund tree planting. Along with this, change pots were distributed to every stall, to collect spare change and fund additional trees; musicians shared the stage with graphics on screen to keep the forest alive throughout the weekend so that the festival truly embodied their goal to create a "new world".
The legacy continues
Fast forward to 2020, and Boomtown has decided to grow a million trees! As part of Boomtown’s mission to make positive, significant change, they reached out to their beautiful community of citizens, musicians, artists, crew and contractors.
'It's time for everyone to become climate leaders and climate solutions. We have no more time for apathy or denial, it's all hands on deck now for our planet and our children's future.
TreeSisters are thrilled to watch Boomtown pick up the climate gauntlet and take leadership on the global stage. Thank you Boomtown for recognizing that your audience is an ecosystem of ecological impact just waiting to happen, and inviting them to accomplish a shared goal together. One million trees! Bring it on!” - Clare Dubois.
How festivals grow forests
Sharing the TreeSisters story with over 50,000 people at the event was no easy feat, but Boomtown did everything in their power to ensure that creating a healthier, greener world was ever-present throughout the festival. Below are a sample of some of the graphics that were displayed throughout the venues myriad of stages, small screens and open areas as part of their content.
What would happen if we reimagined concerts and outdoor events to become celebrations that plant trees, that create momentum around restoration, while seeding love for the natural world into the hearts of so many? The legacy continues, as Boomtown keeps moving forward on the journey to one million trees, even though there isn’t an in-person event this year. This is what climate leadership looks like.
Sample of the graphics created, shown on various screens throughout the venue.
