change the world
I’m a big picture thinker with a love for detail… the little things that are the big things. I thrive at the intersection of business, creativity and sustainability, when tackling challenging, transformative problems with bright people. Often that means embedding myself within a project or company, and working with multidisciplinary teams to add financial, social and environmental value through design - changing the world from within.
A creative strategist with fifteen years experience spanning graphic and web design, art direction, research, social innovation, environmental analysis, leadership and business development, I’ve become adept at seeing opportunities across borders and industries in a changing world. Much of my experience has been in entrepreneurial settings with small teams, from New York tech industry startups to Design Management promotion in education, and for businesses and non-profits across the world, to advertising, communications and culture-shaping in Trinidad.
Evolving from design thinking, to business leadership and then to sustainable design has made me more specialised, but more expansive in my ability to create impact. I’m currently the Head of Marketing and Branding at TreeSisters, a charity focused on reforestation and women’s empowerment; a partner at Abovegroup, a design strategy consultancy based in Trinidad and the UK; and a biomimic.
Also, I do everything with a whole lot of love. I work with fierce compassion to shape brands and tell stories that are meaningful and powerful. Why? Because the twenty first century calls for agile, inclusive leadership, new thinking, and a new kind of business. I once heard Bruce Mau describe a designer as a living revolution of possibility, and my aim is to live up to that definition.